Online MBA in Marketing Management

Build robust interpersonal and management skills.

About Program

Our online MBA program offers a comprehensive two-year curriculum segmented into four semesters. The course encompasses the topics related to business operations and marketing management. Advance your education with a master's in business administration and begin your professional career path with leadership roles. Earning a degree at an affordable fee is possible with our online education program. Our course structure is designed to enhance students' business fundamentals knowledge with an expert-curated curriculum. Boost in-demand skills and improve earning potential. Learn the concepts of emerging marketing trends and develop strategic thinking with competitive skills

Program Accreditations

NAAC A+

NAAC A+ Graded

UGC Entitled

UGC Entitled

AICTE Accredited

AICTE Accredited

AIU Member

Member, AIU

About This Course

Our Online MBA in Marketing Management is an industry aligned curriculum focused on strengthening competitive skills to drive organizational goals. The program incorporates marketing subjects that cover the range of topics to enhance students' business and professional skills to take marketing leadership roles. Empowering students with trending marketing skills, case studies and core business skills for effective marketing management

Eligibility

For entry into an online MBA course, candidates must have completed their 10+2 education and hold a graduation degree from any recognized university.

50% general category and 45% for SC/ST

  • Learning Objectives

  • Develop leadership skills
  • Master business strategies
  • Manage Marketing

Course Curriculum

Course Curriculum : Master of Business Administration

Our online Master of Business Administration program in Marketing Management provides comprehensive modern business and marketing practices. The program is structured with core management disciplines in marketing strategy, brand management, consumer behaviour, market research and digital marketing covering core business disciplines and offering specializations for in-depth knowledge. Enhancing student knowledge with advanced marketing concepts and prepare learners for strategic decision making to drive organizational growth.

  • Semester 1

This semester foregrounds the advanced online MBA courses, introducing the fundamental concepts of economics, management, and accounting. With the introduction of management principles, economics, accounting, business statistics, and communication subjects, enhancing key competencies of strategic planning, accounting techniques, informed business decisions, and presentation skills.

  • Principles and Practices of Management MGO-6101
  • Managerial Economics MGO-6102
  • Accounting for Managers MGO-6103
  • Business Statistics MGO-6104
  • Communication for Management MGO-6105
  • Semester 2

In this semester, students will learn about business operations techniques and advanced marketing techniques. Through relevant business subjects focusing on enhancing learners' key skills in entrepreneurial thinking, strategic analysis, and legal awareness. Research design, data interpretation, and management techniques are taught to improve real-world organizational challenges. Students will learn about entrepreneurship, the business environment, and HR management for effective business operations.

  • Entrepreneurship & SMEs Management MGO-6201
  • Business Environment MGO-6202
  • Research Methodology MGO-6203
  • Business Laws MGO-6204
  • Human Resource Management MGO-6205
  • Semester 3

TThis semester focuses on leadership, strategic thinking, and expertise in a selected specialization. Throughout this semester, specifically, analyze competitive environments to enhance team performance and leadership effectiveness. Students will understand the competitive market environments, industry dynamics and consumer trends to enhance team performance, effective leadership that enables marketing focused learners to design, implement, and lead effective marketing strategies for a competitive business landscape.

  • Strategic Management MGO-7101
  • Organizational Behavior MGO-7102
  • Elective Courses
  • Marketing: Marketing Management MGO-7111
  • Marketing: E-Marketing MGO-7112
  • Marketing:Retail Management MGO-7113
  • Semester 4

In the final semester, students will gain insight into ethical leadership and global business perspectives. Students will learn about strategic decision-making to understand global market dynamics. The course curriculum is designed to allow students to apply research methodologies to understand real-world business problems. Understanding the marketing methods and analytical tools for brand positioning, customer engagement to make ethical, data- driven and globally informed marketing decisions.

  • Business Ethics and Corporate Governance MGO-7201
  • Global Business Management MGO-7202
  • Dissertation MGD-7200
  • Elective Courses
  • Marketing: Consumer Behavior & Marketing Communication MGO-7211
  • Marketing:Marketing of ServicesMGO-7212
  • Marketing: Sales & Distribution Management MGO-7213

Potential Jobs

Open gates to new job opportunities with this program.
Here are some of the job opportunities that will open for you

  • Marketing Executive
  • Brand Manager
  • Sales & Business Development Manager
  • Product Manager
  • Digital Marketing Manager
  • Growth Marketing Manager
  • Content & Social Media Strategist
  • Pricing & Revenue Manager
  • Marketing Analytics

Broaden your career horizons and job prospects through this program

Fee Structure

Duration: 2 Years (4 Semesters)

Course Fee: ₹15,000 per semester
Exam Fee: ₹1,500 per semester
Annual Fee: ₹33,000
One-Time Registration Fee: ₹1,000
Total Program Fee: ₹67,000 (all inclusive)

Additional Details

  • Duration: 2 Year(s)
  • Language: English
  • Course Credit: 80

  • Total Course Fee by nationality
  • Indians: ₹67,000.00

Mangalayatan Online Sample Degree

The Mangalayatan Sample Degree offers a comprehensive curriculum designed to provide students with practical skills and knowledge. It empowers graduates with the expertise needed to excel in their chosen fields.

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Admission Process

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Why Mangalayatan Online?

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Our Faculty

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Dr. Niyati Sharma

Assistant Professor | 6+ Years
M.A (Eco.), MBA, M.Com, Ph.D

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Dr. Charu Goyal

Associate Professor | 6+ Years
Ph.D in English Literature

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Prof. Karunaker Chiluka

Professor | 25+ Years
Ph.D in Comm. and MGMT, APSET

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Dr. Iram Sabha

Assistant Professor | 6+ Years
Ph.D in Rural Development

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Kulsoom Siddiqui

Assistant Professor | 9+ Months
MBA, Ph.D in Management